Latest World News Update
  • Home
  • Business
  • National
  • Entertainment
  • Sports
  • Health
  • Science
  • Tech
  • World
  • Marathi
  • Hindi
  • Gujarati
  • videos
  • Press Release
    • Press Release
    • Press Release Distribution Packages
  • Live Streaming
  • Legal Talk
Reading: Rose Merc Limited and WhatsLoan Forge Strategic Alliance to Drive Digital Lending Innovation in India – World News Network
Share
Latest World News UpdateLatest World News Update
Font ResizerAa
Search
  • Home
    • Home 1
  • Categories
  • Legal Talk
  • Bookmarks
  • More Foxiz
    • Sitemap
Follow US
Copyright © 2014-2023 Ruby Theme Ltd. All Rights Reserved.
Latest World News Update > Blog > Business > Rose Merc Limited and WhatsLoan Forge Strategic Alliance to Drive Digital Lending Innovation in India – World News Network
Business

Rose Merc Limited and WhatsLoan Forge Strategic Alliance to Drive Digital Lending Innovation in India – World News Network

worldnewsnetwork By worldnewsnetwork Last updated: October 23, 2025 5 Min Read
SHARE

India PR Distribution
Mumbai (Maharashtra) [India], October 23: Rose Merc Limited, a leading investment and marketing firm, and WTSLN Fintech Private Limited (WhatsLoan), a pioneering TSP-Technology Service Provider in digital lending, today announced the signing of a Memorandum of Understanding (MoU) to collaborate on advancing digital lending solutions to banks and lending institutions esp covering PSL-Priority Sector Lending Credit which has high customer service cost and longer turnaround times. This partnership aims to enhance access to loans and financial services farmers, consumers MSMEs working with lenders: banks, Grameena Banks, Co Ops – State and Urban, NBFCS, HFCs and MFIs with a special focus on untapped markets in Western and Northern India.
The MoU outlines a strategic collaboration to jointly, innovate, develop, market, and implement AI-driven digital platforms, including WhatsLoan’s flagship offerings such as the NeoLending Digital Platform, Digital Kisan Credit Card (KCC) built with ULI -Unified Lending Interface of RBI, Co-Lending, Embedded Finance, and Loan as a Service (LaaS) models. By leveraging Rose Merc’s extensive network and market insights, the partnership will target reduced processing costs, faster turnaround times, and expanded reach in regions like Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Punjab, and Haryana. Additionally, Rose Merc will explore equity investment or fundraising opportunities to support WhatsLoan’s growth and technological innovations and enhancements like DFID – Digital Financial Identity on blockchain and loan marketplace for farmers, consumers and MSMEs to meet needs Bharat.
This initiative is poised to empower unserved, underserved and not well served segments through innovative Agri, Consumer MSME lending, omni-channel connectivity, and compliance with RBI and Government of India guidelines, ultimately building a robust order book for digital lending projects and driving revenue growth.
“We are excited to partner with WhatsLoan to bring cutting-edge digital identity and lending solutions to the forefront of India’s financial landscape,” said Purvesh Krishna Shelatkar, Executive Director of Rose Merc Limited. “This collaboration aligns perfectly with our vision of fostering innovation and supporting high- potential fintech companies. By focusing on Western and Northern India, we aim to bridge the gap in financial access for millions of farmers consumers and MSMEs, especially of low- and middle-income groups creating sustainable growth opportunities for all stakeholders.”
Timmana Gouda D, Co-Founder and CEO of WhatsLoan, added, “Teaming up with Rose Merc marks a significant milestone in our mission to revolutionize digital lending through technology. Rose Merc Limited’s, marketing, strategic, investment expertise and network will amplify our platforms’ impact, enabling access to faster, more inclusive financial services. Together, we’re committed to scaling innovations that comply with regulatory standards and empower rural and urban customers and economies alike.”
The non-binding MoU emphasizes mutual benefits, with plans for a joint working group to oversee implementation and quarterly reviews. Specific projects will be formalized through definitive agreements.
About Rose Merc Limited
Rose Merc Limited is a dynamic group with a deep understanding of the Indian consumer across various sectors. Incorporated under the Companies Act, 1956, the company engages in investments, marketing, event management, and strategic partnerships to drive innovation in financial services. Headquartered in Mumbai, Rose Merc is actively exploring opportunities to raise or invest equity in high-potential technology- driven companies to support their growth and market expansion.
About WhatsLoan
WTSLN Fintech Private Limited with brand name “WhatsLoan” is an innovative and leading TSP -Technology Service Provider specializing in digital lending platforms for Commercial PSU, Private , Small Finance Banks, Grameena Banks, State & Urban Co-operatives NBFCs, HFCs, and MFIs,Offering end-to-end solutions for Consumer Retail, Agri, and MSME loans, WhatsLoan’s innovations include the NeoLending Digital Platform, Digital Kisan Credit Card (KCC) built on ULI -Unified Lending Interface Co-Lending, Embedded Finance on Loan as a Service (LaaS) models. Recognized for its first of its kind innovation in agri lending and adherence to Government of India guidelines, WhatsLoan is headquartered in Bangalore and focuses on empowering consumers and enabling lenders through efficient, technology-driven financial solutions.
Media Contact:
Vaishali Parkar Kumar
Executive Director, Rose Merc Limited
Email: info@rosemerc.in
Timmana Gouda D
Co-Founder and CEO, WTSLN Fintech Private Limited
Email: contact@whatsloan.com
(ADVERTORIAL DISCLAIMER: The above press release has been provided by India PR Distribution. ANI will not be responsible in any way for the content of the same)

Contents
WORLD MEDIA NETWORKPRESS RELEASE DISTRIBUTIONPress releases distribution in 166 countriesPress releases in all languagesPress releases in Indian LanguagesIndia PackagesEurope PackagesAsia PackagesMiddle East & Africa PackagesSouth America PackagesUSA & Canada PackagesOceania PackagesCis Countries PackagesWorld Packages

Disclaimer: This story is auto-generated from a syndicated feed of ANI; only the image & headline may have been reworked by News Services Division of World News Network Inc Ltd and Palghar News and Pune News and World News

sponsored by

WORLD MEDIA NETWORK


PRESS RELEASE DISTRIBUTION

Press releases distribution in 166 countries

EUROPE UK, INDIA, MIDDLE EAST, AFRICA, FRANCE, NETHERLANDS, BELGIUM, ITALY, SPAIN, GERMANY, AUSTRIA, SWITZERLAND, SOUTHEAST ASIA, JAPAN, SOUTH KOREA, GREATER CHINA, VIETNAM, THAILAND, INDONESIA, MALAYSIA, SOUTH AMERICA, RUSSIA, CIS COUNTRIES, AUSTRALIA, NEW ZEALAND AND MORE

Press releases in all languages

ENGLISH, GERMAN, DUTCH, FRENCH, PORTUGUESE, ARABIC, JAPANESE, and KOREAN CHINESE, VIETNAMESE, INDONESIAN, THAI, MALAY, RUSSIAN. ITALIAN, SPANISH AND AFRICAN LANGUAGES

Press releases in Indian Languages

HINDI, MARATHI, GUJARATI, TAMIL, TELUGU, BENGALI, KANNADA, ORIYA, PUNJABI, URDU, MALAYALAM
For more details and packages

Email - support@worldmedianetwork.uk
Website - worldmedianetwork.uk

India Packages

Read More

Europe Packages

Read More

Asia Packages

Read More

Middle East & Africa Packages

Read More

South America Packages

Read More

USA & Canada Packages

Read More

Oceania Packages

Read More

Cis Countries Packages

Read More

World Packages

Read More
sponsored by

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Previous Article Inside Priyanka Chopra, Nick Jonas’s intimate Diwali bash in NYC with daughter Malti – World News Network
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

FacebookLike
TwitterFollow
PinterestPin
InstagramFollow

Subscribe Now

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]
Most Popular
DPIIT launches Special Campaign 5.0 to institutionalize Swachhata and reduce pendency – World News Network
October 23, 2025
Amid India’s critical minerals initiatives, expert urges PPP model to build rare earth value chains – World News Network
October 23, 2025
Jio Financial Services releases new AI-generated brand marketing film celebrating human connections this Diwali – World News Network
October 23, 2025
India’s processed potato exports surge as Asia’s snack demand booms: GTRI – World News Network
October 23, 2025
India’s crude import costs rise as Russian share dips, amid pressure to reduce imports: Report – World News Network
October 23, 2025

You Might Also Like

China tightens grip on global defense manufacturing through rare earth export curbs: Expert – World News Network

5 Min Read

Modon Appoints Knightsbridge Partners as Exclusive Asia-Pacific Region Master Agent for Muheira Phase 2 – World News Network

3 Min Read

‘Z’ Partners with Baseball United to Introduce India’s Next Great Sport – The League’s First Season to be Telecast Live across Zee 5 & ‘Z’ Linear Channels – World News Network

8 Min Read

PVL 2025 Season 4 (Match 33): Kochi Blue Spikers sign off with spirited 3-1 victory over Ahmedabad Defenders – World News Network

3 Min Read
Latest World News Update
Copyright © 2024 World News Network. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?